Morning Meeting Focuses on POP MART LABUBU: Insights into Innovation and Market Insight

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Morning Meeting Focuses on POP MART LABUBU: Insights into Innovation and Market Insight

• In today's morning meeting, our colleague shared the currently popular POP MART LABUBU. The business operation and cultural influence behind it are thought-provoking and have many aspects that our notebook computer accessories foreign trade company can learn from.

• Wang Ning, the founder of POP MART, was born in Xinxiang, Henan in 1987. During his college years, he demonstrated his business talent and accumulated entrepreneurial experience by selling military training commemorative CDs and creating the "Grid Street" model.

• In 2010, Wang Ning founded POP MART, starting as a trendy goods collection store and continuously exploring and transforming in its development.

• In 2014, he introduced the blind box concept, accurately positioned the trendy toy market, and signed well-known designers to create several popular IPs such as MOLLY, SKULLPANDA, and LABUBU.

• With its unique image design, LABUBU breaks the traditional toy aesthetics and is deeply loved by consumers worldwide, becoming a symbol of trendy culture.

• Judging from the successful journey of POP MART, innovation and accurate market positioning are the keys. In the field of notebook computer accessories foreign trade, we also need to continuously innovate product design and functions to meet the diverse needs of global customers.

• For example, develop more personalized and fashionable notebook computer cases, incorporate trendy elements to attract the young consumer group; or design multi-functional accessories to increase the added value of products.

• At the same time, we need to deeply study the market demands of different countries and regions, accurately position our target customers, and formulate targeted marketing strategies.

• In addition, POP MART has established close interactions with consumers through community operations and offline activities, enhancing brand loyalty. We can also learn from this model and use social media platforms to maintain close communication with customers, understand their feedback and suggestions in a timely manner, and continuously optimize our products and services. 

• I believe that by learning from the successful experiences of outstanding enterprises, we can also open up new prospects in the notebook computer accessories foreign trade business and achieve greater development.