Advantage Negotiation

At today's morning meeting, our colleagues shared an important book for improving negotiation skills - "Advantage Negotiation". This book explores in depth how to play to one's own advantages in negotiations, master the key skills to win the trust of the other party and reach an agreement.
The author explains how to identify and use favorable conditions in negotiations, optimize negotiation strategies, and thus improve the success rate of negotiations through rich cases and practical strategies.
The book also contains suggestions for dealing with various complex situations, which is especially important for foreign trade salesmen.
By studying "Advantage Negotiation", we can communicate with customers more effectively, take the initiative, and achieve a win-win situation.
I hope everyone can read it carefully and apply the strategies in it to actual work to further improve our negotiation skills and business results.