Three Hot Topics During The 2025 Spring Festival

Good New Year, everyone! Welcome back to work. First of all, I wish you all a prosperous Year of the Snake and all the best! In today's morning meeting, we colleagues will talk about several hot topics during the 2025 Spring Festival, which are closely related to our laptop foreign trade business.

First, in the cultural field, the Spring Festival film "Ne Zha: The Rebirth of Demon Child" has been a huge box - office success, breaking through 6 billion yuan. It has not only sparked a movie - watching craze in China but will also be released in the North American market. This shows that the global influence of Chinese cultural products is growing day by day. Our laptop accessory products can also draw on this idea of cultural output, incorporate more innovative Chinese elements, enhance the cultural added - value of products, and make them more attractive.

Next, in the forefront of science and technology, DeepSeek, developed by the Chinese AI company DeepSeek, has achieved remarkable results. Relevant models have made breakthroughs in multiple directions and topped the free App download rankings in the Apple App Store in the US region. This reflects the innovative strength of Chinese science and technology. We also need to pay constant attention to industry technological innovations and apply new technologies to laptop products, such as optimizing heat - dissipation technology, improving battery life, and enhancing intelligent interaction experience. By keeping up with the trend of scientific and technological development, we can meet customers' demands for high - performance products.

Finally, let's talk about trade policies. The US has announced a 10% tariff increase on Chinese goods, which has a significant impact on our export of laptop accessories to the US market. However, there are opportunities in the crisis. On the one hand, we need to optimize the product supply chain, reduce costs, and increase the pricing space of products by improving product quality and performance, thus absorbing part of the tariff costs. On the other hand, we should intensify efforts to explore emerging markets such as Europe, Southeast Asia, and countries along the Belt and Road, reducing our dependence on a single market. As long as we respond flexibly and actively adjust our strategies, we will surely ride the waves and achieve better results in the new year!